Alice Rush, MA, CCC is a Certified Career Counselor through the National Career Development Association, Founder of CareerU® with over 25 years’ experience phone coaching and career and education counseling diverse professionals, employees, teams, and executives of Fortune 500 companies, healthcare, tech, bioscience, insurance, government, CPG, non-profit, retail, education, or for those in transition.

She is contracted by organizations to help serve as an employee benefit to attract and retain top talent, serve as an employee relations service and help employees, managers and executives get ‘unstuck’ serving as a strategic sounding board. As former Asst. Director and Career Coach at ASU W. P. Carey Graduate School of Business and Senior Consultant for top human capital consulting firm, Wilcox Miller and Nelson/ Career Partners International she has expert knowledge on coaching clients on how to develop career self-reliance, develop internal and external credibility, how to move beyond office politics and into authentic impactful solutions.

She helps scientifically driven employees learn how to advance and communicate their value to their employer, helping with branding and self- marketing and internal behavioral interview preparation and practice. Her Industrial Psychology and coaching work results in greater retention of valuable employees. Alice is a ‘solutions focused’ coach experienced connecting with all levels of national and international corporate, government, healthcare clients, and small business entrepreneurs. Career Self Reliance coaching projects Alice has worked on have been documented in Harvard Business Review, Fortune, Forbes and Personnel Journal.

Alice holds a Masters’ Degree in Counseling, graduating with Distinction; and Bachelor of Science Degree, Industrial Psychology and Business graduating Magna Cum Laude.

Creatively, Alice is a published author on distance counseling best practices, and a variety of career books including “Paid to Play,” “Video Game Careers” and “Green Careers: Choosing Work for a Sustainable Future” and is passionate about the development of diverse populations, empowering teams and individuals to help them learn how to develop themselves and focus on best fit careers in the global economy through utilizing state-of the-art assessment tools and one on one phone counseling, nationally and internationally. She is considered an expert coach, and as a published author in career research, understands industry trends and occupational data.

“We want to thank you profusely for your assistance in helping Matthew determine what his natural skills are and what he would enjoy doing as an occupation.  He had a smile a mile wide!  He also really enjoyed getting to know you and he felt that he made a real ‘connection’ with you and that you really understood him.  He stated that he’d like you as a ‘friend.’  That’s one of the best compliments a person could ever hope to hear!”
-Parent of High School Senior

"I was out of the mainstream workforce for two years and didn't know how to properly market my skills and talents. Alice worked with me and helped me prepare for an interview and helped build confidence in myself. She helped me identify and highlight my strengths. Alice is insightful and provides valuable feedback/resources that contributed to my self discovery and a new job opportunity. Alice is knowledgeable and real and I would recommend her services to anyone who wants to work with a caring person who will support you with nailing an interview."
-Candice C., August 2018

“The most helpful portion of working with Alice was she completely prepared me for my interview. When the recruiter and my manager asked me questions I was completely confident and 100% prepared to answer all of their questions. I have never been that prepared for a job interview before in my life. Alice worked with me to prepare for an upcoming interview, so we did mock interviews and she prepared me for the type of questions that they may ask me.”
-Tiayun B., July 2020, landed a job after interview prep and practice with Alice

"I worked with Alice in 2013-2014 and my time spent gaining insight from Alice Rush (which she provided through phone and email distance coaching) on interview preparation and company research helped me really make a strong impression in the interview process. After that work then came the offer, now we all get to celebrate in the success I was able to achieve through this online program and Alice's coaching abilities."
- Robert J., April 2015

"Alice provides more than service, she provides lasting change in one's life. She helped me to decide what academic program was best for me; by using a variety of tools and interview techniques, Alice went above and beyond to get me where I needed to go. I've since recommended her to all of my friends and colleagues who are in transition in their life."
- Dr. Kris L., July 2009

All credentials are not equal. The nationally Certified Career Counselor (CCC designation from NCDA ) is the most rigorous to achieve requiring a masters degree in Counseling, many years of supervised counseling by a licensed professional, letters of recommendation, passing complex testing on Career Development Knowledge, Research,  Theory, Statistics, Validity testing as opposed to other credentials only requiring a non counseling or coaching background. Anyone can become a coach in just a few months of training, whereas to become a CCC takes years beyond the Masters degree in Counseling to achieve. 


Alice Rush, CCC- a nationally Certified Career Counselor with CareerU®, utilizes a unique blend of originally created and established assessment tools, with expert ability to validate results and select best fit careers for her clients based on an individual’s unique background and personality. Alice is also a Certified Spiritual Life Coach, helping her clients find strength based on their individual faith devotion for support in times of transition.